Swissness – Tradition and innovation

The tour focuses on selected objects illustrating Swiss myths, Switzerland’s image abroad, and the Swiss self-image.

Swiss chocolate, wrist watches, and pocket knives are prime export items. But Heidi and William Tell are also household names all over the world. Which products and symbols help to shape Switzerland’s image? The tour focuses on selected objects illustrating Swiss myths, Switzerland’s image abroad, and the Swiss self-image.

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